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Many sales and or buying opportunities go by the wayside leaving neither the buyer nor the seller fulfilled— why? Buyers hold their cards close to the vest— why? Because they don’t trust salespeople. And why would they—sellers are professionals at making assumptions, jumping to conclusions shouting features and benefits, often to the wrong problems. It’s a dance and both want to lead, causing frustration, unmet expectations a lack of fulfillment and sore toes. What if there was a better way? There is!