GEAPS Exchange 2025: The Buyer/Seller Dynamic – Why Have a System?
Session Description
Many sales and or buying opportunities go by the wayside leaving neither the buyer nor the seller fulfilled— why? Buyers hold their cards close to the vest— why? Because they don't trust salespeople. And why would they—sellers are professionals at making assumptions, jumping to conclusions shouting features and benefits, often to the wrong problems. It's a dance and both want to lead, causing frustration, unmet expectations a lack of fulfillment and sore toes. What if there was a better way? There is!
Meet The Speaker
Frank Gustafson
President
Sandler by Strategic Training Partners Inc.
Frank Gustafson is a seasoned sales trainer and coach with more than 35 years of experience in sales, sales leadership and senior leadership roles. As the owner of a dynamic sales training business, Gustafson specializes in the Sandler Sales Methodology, delivering strategic and tactical solutions to the B2B marketplace. His expertise is highly valued by business owners, C-level executives, sales leaders and sales professionals. Gustafson’s entrepreneurial spirit and proven track record make him a trusted advisor in driving sales performance and leadership excellence.